Hi, my name is Matthew J. Luxich. With over 25 years of experience, I have worked as an art director, creative lead, UX design/strategy and commercial illustrator for a wide range of clients.
I have designed for pharmaceutical, financial, healthcare, commercial, non-profit, and apparel. I have worked with numerous clients including Aetna Healthcare, Astra Zeneca, Bank of America, Fanatics, and on multiple brands including 23andMe, Aflac, Johnson &Johnson, Merck Animal Health, MLB, NCAA, NFL and Pep Boys.
Digital Creative/Interactive Design Lead
Guidemark Health, a Lumanity Company • November 2020 - present
Concepting and creating interactive websites, micro sites, prototypes, flows and IVAs for clients including 23andMe, Johnson & Johnson and Aveo Oncoloy.
Art Director (contract)
Circa Healthcare • September 2020 - present
Partnering with multi-disciplinary teams to develop strategic solutions for various animal health companies including clients such as Merck Animal Health and Virbac Pharmaceutical. Projects range from trade shows, email and website design, to social media, brand ID, banner ads to presentations and print materials.
Creative Lead (consultant)
SERI : Sustainable Electronics • March 2020 - present
Creative lead on all aspects (concepting, design and execution) for this global electronics sustainability nonprofit. Projects range from website to social media, brand ID, trade shows (booth design, video presentations, interactive visual aids), print, storyboards for videos, illustrations, and interactive presentations.
Digital Art Director
Bank of America • Enterprise Creative Solutions • January 2012 - March 2020
Vendor at Bank of America developing responsive designs of micro-sites, product landing pages and onsite advertisements while implementing and altering certain practices to be within current ADA requirements. Close collaboration with programmers, team writers, account executives, creative directors and clients developing guidelines of elements/styles/themes that were used throughout creative for an overall, more consistent experience throughout the Bank of America and Merrill websites.
Cross promotion development on partnerships with Apple, Zelle, NFL, MLB, The Art Institute of Chicago and Susan G. Koman for Cure.
Apparel Designer and Illustrator (consultant)
Fanatics • January 2012 - January 2016
Conception, design, illustration and production of custom sport and pop culture apparel. Style expansion off of approved master files throughout all league teams on custom sport apparel for the NFL, NHL, MLB, NCAA and Nascar for seasons 2013 through 2016. Nascar racing illustration pitch work focusing on kid’s t shirt apparel themed in the Ed “Big Daddy” Roth - Don Russ “Odd Rods” style. Developed creative apparel pitch concepts for Hasbro using features from the iconic games Mousetrap, Twister, Hungry Hungry Hippos and NERF sports.
Senior Art Director
MRM Worldwide - Lawrenceville NJ • April 2011 - November 2011
Interactive pitches & projects for pharmaceutical, entertainment and educational clients. Lead design on RAPID3, an unbranded rheumatoid arthritis assessment tool for Bristol-Myers Squibb’s ORENCIA campaign. Site design, game & logo development, sprite animation, and Illustration for LUNESTA’s follow-the-wings micro site and Facebook presence. Concepts and development of a social game application for IHOP restaurants.
Senior Designer for Print & Web
KidsHealth/The Nemours Foundation - Wilmington DE • May 2007 - February 2011
Provided creative lead and design implementation across a range of media, from simple web graphics to
original properties to storyboarding animation and videos to full production of high-run press materials and
promotions. Coordinated with editors, technical staff, freelance designers and consultants to meet all project
requirements, deadlines and overall approval.
original properties to storyboarding animation and videos to full production of high-run press materials and
promotions. Coordinated with editors, technical staff, freelance designers and consultants to meet all project
requirements, deadlines and overall approval.
Worked extensively on the UX, functionality and layout on the kidshealth.org proposed redesign.
UX/UI and redesign of licensee partnership program for its four targeted audiences: Parents, Kids,
Teens, and College.
Teens, and College.
Defined the style of all new medical illustrations being published on kidshealth.org at the time. Created medical animation elements and storyboards for KidsHealth video production partnership with the Get Well Network.
Built the brand, style, layout and design for one of KidsHealth original properties “The Pink Locker Society.”
Designer and Print Production Specialist
Aetna Healthcare • January - May 2007 • February - September 2004 • March - August 2003
Utilizing new and existing layouts from agencies, inputting new text and images. Working with directors, editors, proofreaders and vendors to preflight and completion of each assigned project. Designed and constructed various versions of the “Freedom of Choice” and Prescription Drug Benefit portfolios. Worked closely on creative for brochures, sales sheets, post cards and regional mailers.