![](https://cdn.myportfolio.com/59a8e69f-319c-4a0b-b796-178fef850f07/01587080-fedd-4596-b69d-cdd7cb915cd9_rw_1200.png?h=e238e746e0b9a7066fdb1a2d733b4715)
Digital Creative Lead - Design, Interaction
Website design and development of multiple versions of this site including a Patient, and HCP focusing on Fotivda, a medication used for the treatment of relapsed or refractory advanced renal cell carcinoma. Pulled textures, colors and imagery from the approved print campaign to create a balance between stunning visuals and information about the medication. Worked with Creative directors on the print side, UX and development from concept to completion on all versions of this site.
![](https://cdn.myportfolio.com/59a8e69f-319c-4a0b-b796-178fef850f07/1a1961bf-8867-4559-9690-ed6c81350127_rw_1200.png?h=5fa0ab0cb6994ce127712f5dd225eba6)
HCP main page desktop and mobile layouts
Where the HCP site focused more on the visual of the elephant and product shots the patient site brought a more human element to it where patients were more of the focal point with the elephant playing the support role.
![](https://cdn.myportfolio.com/59a8e69f-319c-4a0b-b796-178fef850f07/9bdb1523-7633-4570-91d4-052b051c7e3f_rw_1200.png?h=cfe269e2834af8e137bee512ea2f02ee)
Patient main page desktop and mobile layouts
![](https://cdn.myportfolio.com/59a8e69f-319c-4a0b-b796-178fef850f07/af877dff-4c4a-43ec-8898-2aae9749f523_rw_1200.png?h=b688030054bee293ccb8406d7fc6b435)
Patient mobile navigation
As campaign was being developed Aveo wanted a "NOW APROVED" site/landing page to give information on the medication along with a function where a patient could sign up for more information. Working with just the logo and brand guidelines this was the site created.
![](https://cdn.myportfolio.com/59a8e69f-319c-4a0b-b796-178fef850f07/9280ff33-f587-4516-87d0-15a832f34186_rw_1200.png?h=b2feba4027c9642c6eac9e5c27ff4687)
"Now Approved" splash page desktop and mobile layouts
If you would like to discuss this, or any other projects on this site contact me directly and let's chat!